How we create at TW7.info
OI-Piloted, AI-Augmented
Human judgement sets the direction.
Technology expands the possibilities.
Organic Intelligence — people — leads our creative work: we shape the brief, guide the tools and decide what is ready to share. Artificial Intelligence helps us develop and refine the possibilities.
Piloted
Organic Intelligence
That means us: human beings. We set the purpose, write and refine the prompts, give directions and question the results.
People make the final creative and publishing decisions. We remain responsible for the choices we make and the work we share.
Augmented
Artificial Intelligence
AI extends what we can make and explore. It can generate draft text, images and ideas, and help us develop, edit and refine them.
It gives us more creative possibilities. It does not have the final say over what TW7.info publishes.
A human at the controls
The prompt is a starting point.
Handing everything over to AI is not our approach to professional creative work. A useful result needs a clear brief, thoughtful direction, checks against the source material and a human decision about what to keep, correct or reject.
- Set the direction.People define the purpose, audience, facts and creative brief.
- Create and refine.AI helps develop possibilities; people guide, question and improve the work.
- Decide and take responsibility.People assess the result and decide what is ready to publish.
Our commitment to professionalism
Our “driving licence for AI”
We use this as a metaphor for knowing how to direct the tools, recognise their limits and take responsibility for the result. It describes skilled, accountable use, rather than a formal qualification or external accreditation.
Human judgement leads. AI helps us create.
What the credit tells you
OI-Piloted, AI-Augmented identifies TW7.info creations made under human direction with AI assistance. People make the final decisions and take responsibility. AI assistance can include generated text or images, as well as editing and refinement. An illustration remains an illustration; it is not evidence that a depicted scene really happened.
We retain the original credits for photographs, artwork and quotations supplied by others. For event artwork, we identify the event organiser separately from TW7.info's creative and publishing role. The credit describes our creative work; it does not mean every automatically collected news item has received an individual human creative review.